Not wired yet (Stage 4): the "Run Synthesis" boxes on the Data Ingestion tab — where you paste TNL or Hope Partner data for Claude to analyse — aren't connected in this build.
Real data: National score, trend, cohorts, regions & week-on-week are live — GDELT + Google Trends, anchored to ONS wellbeing. Still placeholder: belief-driver cards (Stage 2) and postcode-level detail (modelled — social data is too sparse below region).
National Belief Score
0 50 100
62
Collective Belief · UK National
▲ +4 pts week-on-week
Demographic Breakdown
Gen Z (18–24)71
Millennials (25–40)67
Gen X (41–56)55
Boomers+ (57+)48
WoW Velocity
Gen Z
+6
Millennials
+3
Gen X
+1
Boomers+
−2
Regional Belief Map — click a region to explore
Hotspot (70+)
High (55–69)
Neutral (45–54)
Deficit (<45)
Click a postcode area on the map to see its belief breakdown
Belief Over Time
National Gen Z Millennials Gen X Boomers+
8W 3M 6M 1Y
Key Moments
Belief Drivers — what's moving the score this week
↑ Lifting belief
Social · TikTok / Instagram
England World Cup quarter-final confirmed — surge in "we can do it" sentiment across 18–34s
+3.2 pts estimated impact
News · BBC / Sky
Summer solstice coverage and feel-good cultural pieces driving seasonal optimism
+1.8 pts estimated impact
Search trends · Google
Searches for "summer holidays", "festivals 2026" up 34% WoW — escapism signals
+1.1 pts estimated impact
↓ Suppressing belief
News · National press
NHS waiting list figures published — record 8.2m backlog driving anxiety among Boomers+ and Gen X
−2.1 pts estimated impact
Social · X / Twitter
Cost of living commentary elevated in Scotland and Northern Ireland vs national baseline
−1.6 pts (Scotland, NI)
YouGov tracker
57+ cohort economic optimism down 4 pts vs last month — pension and inflation anxiety persisting
−1.2 pts (Boomers+)
→ Context
Cultural · Brandwatch
Glastonbury 2026 coverage broadly positive — cultural pride narrative emerging but not yet quantified
Watching — no pts movement yet
Economic · ONS
Inflation holding at 2.3% — no new shock, supports stable baseline
Neutral — maintaining floor
Political · Talkwalker
Pre-by-election chatter elevated in Sheffield and Leeds — mildly dampening local scores
Watch: Yorkshire sector
Top Insights & Comms Activations — Week of 22 June 2026
1
Hotspot
London & South East at a 6-week high — World Cup momentum concentrated in urban centres
Run jackpot-led creative in London and South East this week — high anticipation makes the big-win narrative land harder right now.
2
Deficit
Scotland and Northern Ireland at 39 and 44 — cost of living signals suppressing belief
Shift to community good-causes messaging in Scotland and Northern Ireland — lead with what the Lottery funds locally, not the jackpot.
3
Demographics
Gen Z surging +6 pts WoW on World Cup sentiment — window is narrow
Extend reach into Gen Z on TikTok and YouTube Shorts with instant-win formats this week — act before the match cycle moves on.
Not wired yet (Stage 4): the "Run Synthesis" boxes below (paste TNL or Hope Partner data for Claude to analyse) aren't connected — they need the server-side proxy.
Live: these are the real signals feeding the index (GDELT, Google Trends). Toggle a feed or drag its weight and the whole dashboard recomputes — the composite is reweighted and re-calibrated in the browser. (Note: the TNL Data / Hope Partner weights below feed the not-yet-wired Run Synthesis box, not the index.)
Source Weighting

Set how much each source influences the NBI score (1–10).

TNL Data

Paste proprietary TNL data, tracker outputs, or research findings. Set a weight (1–10) to control its influence on the Index.

3
Synthesis Output
Hope Partner

Paste data from a Hope Partner organisation — charities, community groups, or cultural bodies. Set a weight (1–10) to control its influence on the Index.

3
Synthesis Output
Total Weight Distribution
All active sources + ad-hoc input, normalised to 100%
Illustrative: this export still uses the prototype's dummy postcode list and Acxiom clusters (the live dashboard map uses real ONS regions). The file structure is correct for DSP import — wiring the export to real data is a follow-up.
Belief Score by Postcode Area
NBI scores at postcode-area level. Download for use in DSP geo-targeting, Meta custom locations, or Google DV360 insertion orders.
Acxiom Targeting Opportunities
How NBI belief scores map to Acxiom PersonicX clusters and data products available through the Omnicom Omni platform.
PersonicX Cluster Mapping — Belief Hotspots (NBI 65+)
High-belief postcodes index heavily against these PersonicX lifestyle clusters. Recommended for jackpot and big-win creative.
Cluster 1 — Upscale UrbanCluster 3 — Young AchieversCluster 7 — City StartersCluster 12 — Ambitious Singles
High disposable income18–35 age skewUrban postcode concentrationHigh digital engagement
Activation: use Acxiom InfoBase identifiers mapped to Omni audience segments — push to Meta Custom Audiences and DV360 first-party data activation. Recommended bid modifier: +25–30% in W24 hotspot postcodes.
PersonicX Cluster Mapping — Belief Deficits (NBI <45)
Low-belief postcodes concentrate in these clusters. Recommended for community good-causes and comforting brand creative.
Cluster 18 — Struggling SinglesCluster 22 — Low Income FamiliesCluster 26 — Rural Traditionals
Cost-of-living sensitive35–65 age skewScotland / NI / North England concentration
Activation: suppress jackpot-led creative in these segments. Switch to Good Causes narrative. Recommended bid modifier: −15% overall, reallocate to hotspot clusters.
Acxiom Data Products — Available via Omni
First and third-party data products accessible through the Omnicom Omni platform that can be layered against NBI postcode scores.
InfoBase Consumer Data
280M+ consumer profiles. Layer NBI postcode scores against Acxiom life-stage, financial, and interest attributes to build high-precision belief-correlated segments.
Financial Sensitivity Signals
Acxiom financial health indicators can identify postcodes where cost-of-living anxiety is suppressing belief — enabling targeted suppression or comforting creative.
Lottery Play Propensity
Cross-reference NBI hotspot postcodes with Acxiom gambling/leisure propensity scores to identify the highest-value intersection: high belief + high propensity to play.
Omni Audience Sync
NBI postcode export (CSV/JSON above) maps directly to Omni's geo-targeting layer. Upload postcode scores as a custom signal to weight programmatic bids dynamically by belief score.